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In his seminal 1846 tract The Present Age, SØren Kierkegaard ("the father of existentialism"New York Times) analyzes the philosophical implications of a society dominated by mass mediaa society eerily similar to our own. A stunningly prescient essay on the rising influence of advertising, marketing, and publicity, The Present Age is essential reading for anyone who wishes to better understand the modern world.
SØren Kierkegaard (18131855) lived in Copenhagen, Denmark. His books include Works of Love and Spiritual Writings (translated and edited by George Pattison).