Shazam made his debut in Whiz Comics in 1940, and outsold his biggest competitor, Superman, by 14 million copies a month. It wasn’t long before a variety of merchandise was licensed—secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes—and a fan club was created to keep up with the demand. These collectibles now sell for outrageous prices on eBay or in comic book stores and conventions. Seventy years later, an unprecedented assortment of these collectibles are gathered together by award-winning writer/designer Chip Kidd and photographer Geoff Spear. Join Kidd, Spear, and the World’s Mightiest Mortal in this first, fully authorized celebration of ephemera, artwork, and rare, one-of-a-kind toys, and recapture the magic that was Shazam!
Praise for Shazam!:
"Superman has always gotten more press, but Captain Marvel may be the greatest expression of comics' optimism: A young boy says a magical word and turns into the World's Mightiest Mortal. Chip Kidd and Geoff Spear's gorgeous new book, Shazam! The Golden Age of the World's Mightiest Mortal (ABRAMS) pays tribute to the hero's bright colors and medium-spanning stories, all lovingly displayed in Kidd's signature style . . . It's a coffee-table book that provides a glimpse into a world where the powers of the gods are just an acronym away." -The Onion's A.V. Club
"VERDICT: Despite the quite reasonable price, this features typical ABRAMS art and production quality. Fans will grab this Marvel-ous piece of Americana faster than you can say 'Shazam!'" -Mike Rogers, Library Journal Express
"A handsome follow up to Bat-Manga!" --ComicsAlliance.com
"This is a collector's dream: Page after page of Captain Marvel art, premiums, posters, toys, and ephemera from the biggest-selling superhero of all time . . . This book is a true time capsule and worthy of any comic fan's bookshelf." --USATODAY.com
"Shazam! allows its rich imagery to tell the exciting story of this superhero. Between Kidd's glorious layout and Spear's highly detailed photography, the reader can feel the excitement and fabric that would eventually lead Captain Marvel to outsell Superman during the glorious Golden Age of comics!" --Comic Book Resources
"Shazam! beautifully documents the creation and success of Fawcett's Captain Marvel franchise . . . Indeed, for non-Captain Marvel enthusiasts, the book may be most interesting as a compendium of historical documents, a glimpse not just of a bygone pop phenomenon but also of a larger cultural ethos." -Forward.com
About the Author
Chip Kidd is an award-winning graphic designer, writer, and editor-at-large at Pantheon. His books on comics include Only What’s Necessary: Charles M. Schulz and the Art of Peanuts, Peanuts: The Art of Charles M. Schulz, Shazam! The Golden Age of the World’s Mightiest Mortal, Mythology: The DC Comics Art of Alex Ross, and Marvelocity: The Marvel Comics Art of Alex Ross, among others. He lives in New York City. Geoff Spear is an award-winning photographer who has collaborated with Chip Kidd on over a dozen books and numerous book covers. His compelling photographs have appeared on the covers and in the pages of Time, Newsweek, Fortune, Entertainment Weekly, GQ, the New York Times Magazine, and many others. He lives in New York City.
Geoff Spear shot all the photography for Batman Collected, Batman Animated, Bat-Manga!, Peanuts: The Art of Charles M. Schulz, and Mythology: The DC Comics Art of Alex Ross. His award-winning photographs have appeared regularly in Vogue, Entertainment Weekly, GQ, Newsweek, and the New York Times, and on numerous book covers.
“This volume features a cornucopia of collectibles, from decoder to toys to games, all lovingly curated by writer/designer Chip Kidd and photographer Geoff Spear.” — Yahoo! Entertainment