Today, 11% of total assets under management, or 3.74 trillion dollars, is social activist investment. The desire to combine conscience and commerce has yielded vast private and societal rewards. This book traces the advance of socially responsible investing from a few church funds in the 1970s to the present intent to attain wealth and social progress simultaneously. The award winning author, Fran Hawthorne, has written several business books, biographies, and articles. Social activist investing has long held her attention. This brief book is both an excellent guide and a history of the growing movement to invest with conscience.